UGG boots are a popular fashion trend, whether you love or hate them. These high-quality and comfortable boots are perfect for all weather conditions.
While they are currently popular, the brand had a difficult start, selling only 28 pairs in the first season. To find out how it became popular, here’s what I found!
Why Are UGGs So Popular In 2023?
Many people know and swear by the coziness of sheepskin-made UGG boots. However, apart from boots, UGG produces a wide range of products, including sandals, socks, winter coats, and handbags. The surging popularity of these products can be traced to fashionistas, influencers, and celebrities who have an unending love for this brand.
If you have been searching for the UGG story, who influenced their popularity, and why UGGs are so popular, keep reading!
What Reasons Are UGGs So Popular?
UGGs are a popular brand for many reasons, which include the following:
1. They Are Highly Sought After
Almost everyone wants to get their hands on UGGs, and most consider them a fad more than other brands.
Generally, anything that becomes highly sought after, due to limited supply or an expensive price tag, automatically becomes popular.
2. They are Popular with Teenagers
Teenagers are up to date with the latest designer clothing and more, and have made UGGs exceptionally popular for those aged above 10.
Teenagers are known to experiment with several items as they try to discover their fashions. However, there is no restriction on who can wear these boots.
3. They are Considered a Fashion Statement
UGG boots have achieved the fad status, because most people consider them the epitome of fashion. Fashion-forward people have stepped out with these boots.
4. Fashion Icons like Them
Besides being a strong fashion statement, fashionistas and celebrities also love UGG boots.
Fashion icons are often very selective with their preference. However, most people like UGGs for their functionality, comfort, and versatility.
Finding perfect footwear is sometimes challenging, and fashion icons can’t risk this.
5. Popular Designs Sell Out in Minutes
It’s common for popular designs made by top brands to sell out within minutes, especially during holidays or special events. Popular UGG boots designs also sell out.
If you want to purchase a particular UGG boot design, start looking for them in advance. Also, make the purchase or reserve them immediately when you come across them.
6. They Are Unisex Boots
UGG boots are also popular with everyone because they can be worn by males and females. This puts them ahead of other brands that design gender-specific footwear.
Instead of designing men’s and women’s footwear, UGG focuses on creating unique designs that both genders can wear.
Even though some boot designs have a more masculine or feminine appearance, the company doesn’t differentiate these products.
7. They Have a Fleece Interior
People have different perceptions of clothing with sheepskin and fleece. Most people consider them luxurious and cozy, which is true for UGGs.
The fleece interior on UGG boots provides extra warmth to your feet. Your feet won’t get cold, even if the external temperatures are frigid. They also make them soft to wear.
8. They Can Be Worn with Any Type of Outfit
UGG boots are fashionable, and can be worn with any outfit. You can pair them with your casual outfit for a night out, or a semi-casual outfit for formal meetings.
You can also get away with wearing them to work, especially during winter. They are warm and have a professional look, and can also be worn indoors and outdoors.
9. They’re Comfortable
There are only a few things are worse than putting on shoes that you can’t walk around in comfortably, or that pinch your feet.
Therefore, comfort is among the top reasons why UGG boots are popular, as you can spend all day in them without your feet causing too much pain or discomfort.
10. They’re Made from Sheepskin
The real UGG boots are made from sheepskin, which not only gives them a unique appearance, but also makes these boots overly durable, as they can withstand harsh conditions.
11. They Will Keep Your Feet Warm
If you spend most of your time outside in cold temperatures, you have definitely experienced how cold can affect your feet.
If you’re wearing the wrong shoes, staying in the cold for long is uncomfortable, and you might start feeling pain if you stay longer.
You can easily develop frostbite if snow or other forms of cold moisture find their way into your boots. However, you don’t have to worry about this when wearing UGGs.
When Did UGGs Become Popular?
UGG is currently a registered brand trademark for a Southern Californian corporation, founded in 1978 by Doug Jensen and Brian Smith.
However, UGGs existed way before Brian and Jensen made it mainstream. The idea behind these boots was inspired by Australia’s and New Zealand’s native sheepskin boot design.
Sheep shearers wore the original boots in the early 1920s because they were wool yolk, which primarily enhanced rotting of ordinary boots.
By the 1970s, UGGs became popular among Australian surfers. However, together with ripped jeans, they were soon banned in movie theaters around Sydney.
This move popularized UGGs amongst youth, who saw it as a form of rebellion. Smith and Jensen took advantage of this moment, and started manufacturing this boot style.
Unfortunately, UGGs didn’t have a major breakthrough until the U.S. Olympic team wore them internationally in 1994. Decker Brands later acquired the business from the initial founders.
After the acquisition, the UGG brand took off, and gained massive popularity both in the U.S. and internationally. The brand also recorded double-digit growth in several consecutive years.
Which Are the Most Popular UGGs?
If you would like to purchase UGG boots, consider the following popular UGG styles:
- The classic boot
- The bailey button boot
- The Bonham boot III
- The Biltmore Chelsea boot
- The clear mini ankle boot
UGG boots have been around for decades. The brand has grown steadily, from selling 28 pairs in the first season, to being in demand currently.
The popularity of UGGs comes down to their unique features, such as the sheepskin make, unmatched quality, and comfort. However, expect to pay expensively for a pair.