Crocs shoes are very popular and currently trending. However, for quite a good number of years, the Crocs brand wasn’t super popular.
Therefore, you may be curious about what exactly made Crocs popular again, and if so, keep reading this article to learn more about this brand’s resurgence!
When Did Crocs Become So Popular?
Crocs became popular again during 2020 when more people found this footwear comfortable to use. Plus, the brand was able to utilize social media channels, especially Tik Tok to its advantage, as more people became accustomed to and familiar with the brand. Since Crocs is affordable and doesn’t have age restrictions, this footwear became more popular.
If you’re interested in knowing when Crocs became so popular, and what caused the brand to regain traction, then keep reading this article for more useful facts!
When Did Crocs Become So Popular?
Crocs have been around for over two decades now, but for a period of time, the brand fell out of fashion. However, in 2020, Crocs shoes saw a rise in popularity.
Since Crocs shoes are comfortable with lots of different colors to choose from, more celebrities wore Crocs and showcased this footwear on their social media platforms.
Moreover, celebrities such as Justin Bieber collaborated with this top brand, a business deal that resulted in high sales.
According to reports, there was an unprecedented increase in sales during this time.
As well, the brand made different sizes available for teens, grandparents, and even toddlers, making Crocs more versatile for every age group.
When Did Crocs Become Trendy?
Crocs, which originally went public in 2006 after being launched as a boat shoe around 2002, has had a spell of anonymity, but that quickly changed.
Crocs became trendy when it was praised by fans who were impressed with how comfortable Crocs shoes were.
This appraisal came out on top, even though this shoe was derided due to Crocs’ unattractive appearance.
Also, social media exposure was one of the driving forces which led Crocs to become trendy.
Moreover, it should be made known that the Crocs TikTok page has just under 2 billion views, further adding to the company’s exposure.
How Did Crocs Make a Comeback?
Crocs suffered a huge loss, worth about $185 million (though it’s unclear when this occurred).
Notwithstanding, Crocs did manage to make a comeback by being digital savvy, as well as forming different collaborations with brands and public figures.
Crocs was able to spot TikTok’s potential early enough, which was the springboard for the brand’s success.
Crocs used three of TikTok’s strategies to its advantage- flicker, flare, and flash content.
For the flicker content, it had more to do with participating with trends, as well as having to build community engagement.
The second strategy used, the flash content, is more or less planned and is ideal for highlighting a brand’s product.
Finally, the main objective of the flair content is to promote large-scale campaign initiatives.
Why Are Crocs So Popular Now?
Crocs are popular now because of the comfort the shoes offer, as well as affordability. The price of Crocs is modest when being compared to other expensive or glamorous footwear.
Moreover, this brand is also very practical and can be used by almost anyone.
In addition, Crocs are so popular now because of their unique appearance.
Also, Crocs are very much easy to clean, as they don’t require the use of a cleaning agent other than basic soap.
Furthermore, Crocs reaches a large audience, as this brand makes international sales to over 80 countries and operates across 351 stores around the globe.
How Did Crocs Become So Popular?
Even though at some stage Crocs shoes weren’t popular, the company has been able to make some adjustments.
These adjustments include brand endorsement, which is what’s led Crocs to be popular.
Crocs shoes’ multifunction purpose is another reason why they’re currently popular.
Also, social media promotions have played a key role, as these platforms are some of the main driving forces that have increased Crocs’ popularity.
Plus, Crocs’ unique design, shape, and praises from users are what has led Crocs to retain its customer base.
What Made Crocs So Popular?
Everyone wants to purchase footwear that they can afford, and at the same time get value for money spent, and a large benefit for Crocs is that it charges reasonable prices for shoes.
For a customer who is interested in purchasing Crocs’ classic clog, you wouldn’t have to spend much, as this shoe model costs just under $45.
Another reason why crocs became so popular is because of how easy the shoes are to maintain.
Since Crocs shoes are waterproof and breathable, the customer wouldn’t have to use special equipment to maintain their pair.
Besides, Crocs’ unique design and comfort are what attract customers.
So, over the years, Crocs has grown in popularity, even though some users aren’t impressed with their appearance.
Crocs have become popular in recent years, as a result of social media influencers and celebrities endorsing the brand. As well, Crocs is a comfortable shoe brand that is easy to clean and has no age restrictions attached.