Uggs have established themselves as ideal winter footwear due to their warm and cozy shearling-lined interior, regulating body temperature.
However, there’s some confusion among Ugg lovers on who makes them since there are many Ugg brands online. So which are the most popular Ugg brands in the market? I did some research, and this is what I discovered!
UGG Boot Brands In 2023
Many UGG boot brands are in the fashion industry since UGG is a generic word in Australia. However, the Deckers UGG brand has dominated the Uggs market since the US-based company holds the UGG trademark in over 130 countries. Other popular UGG boot brands include UGG Since 1974, UGG Express, Aussie UGGs, UGG Australia, and UGG Boots Australian Made.
To learn more about UGG boot brands, the most popular UGG boot brands, and more, keep reading!
Why Are There Many UGG Brands?
Unknown to many, UGG is a generic word that means a sheepskin boot in Australia. In simple terms, UGG is a type of footwear such as sandals or sneakers.
Like sneakers, Uggs are sold by different shoe companies in Australia since no one exclusively owns the trademark to sell the trendy footwear in the country.
Therefore, you can buy the sheepskin boots from thousands of shoe stores and websites, with each brand being completely distinct from the other.
It’s worth noting that some Uggs in the market are high quality, while some are made from low quality, cheap synthetic materials.
That’s why it’s important to buy your Ugg boots from a reputable company to ensure you get a return on your investment.
Outside Australia, the UGG brand is trademarked by Deckers Outdoor Corporation, a US-based footwear company, in over 130 countries.
Thus, when shopping for Uggs in countries other than Australia, you can only buy chic boots from the Deckers Brand.
Although the Deckers Uggs are considered the original Uggs, it’s essential to note that many Australian-made Uggs are genuine.
List of Most Popular UGG Brands
As stated earlier, many UGG brands in the footwear fashion industry sell winter sheepskin shoes.
However, most UGG brands are based in Australia since that’s one of the few countries where the word UGG hasn’t been trademarked yet.
Therefore, many Australian-owned shoe companies have some derivative of UGG in their brand name.
Some of the most popular UGG brands include:
1. Deckers Outdoor Corporation
Deckers Outdoor Corporation is one of the most popular UGG brands worldwide since it possesses the UGG trademark in over 130 countries.
Deckers Outdoor Corporation has trademarked UGG in many countries except Australia, meaning Australian Uggs manufacturers can’t expand in other countries under the UGG name.
This has, in turn, expanded the horizons of the Deckers UGG brand worldwide, making it one of the most recognizable UGG brands worldwide.
This publicly listed company mostly manufactures its sheepskin shoes in Asian countries like China and Vietnam.
However, Deckers Outdoor Corporation also has shoe factories in other countries such as Cambodia, the Philippines, the United Kingdom, the Dominican Republic, and the United States.
One good thing about the Deckers UGG brand is that it’s also available in Australia since big Australian-based retailers like David Jones, Target, and The Iconic stock the chic boots.
2. UGG Since 1974
UGG Since 1974 is an Australian-owned and Australian-based UGG brand that specializes in manufacturing genuine and quality Uggs.
As its name suggests, the UGG brand has over four decades of experience in handcrafting Ugg shoes at its custom-built workshop based in South East Queensland.
According to UGG Since 1974, the Ugg manufacturer sources its sheepskin leather from tanneries in Australia and New Zealand and crafts its footwear in Australia from start to finish.
UGG Since 1974 mostly manufactures premium range classic UGG boot styles in earthly and neutral hues and enhances them with features such as color-rich binding and anti-slip outsoles.
However, the UGG brand continues to launch seasonal Ugg styles every quarter with modern designs, unique features, and fresh colors.
3. UGG Australia
UGG Australia brand opened its shop in 1981 and has continued to craft Australian-made sheepskin boots for over four decades.
Unlike other UGG brands, this Uggs manufacturer has its tannery, dubbed Roman Tannery, in Melbourne, where it sources its merino sheepskin leather to make its Ugg boots.
UGG Australia cuts, stitches, and glues every pair of its Uggs from start to finish at its shoe factories in Melbourne, Australia.
It’s essential to note that every part of every UGG Australia’s Ugg boot is locally manufactured and sourced.
According to the UGG brand, its tanning process is eco-friendly and takes ten days, during which sheepskin hides are cleaned, combed, buffed, polished, and dyed.
UGG Australia is part of the Deckers brand since the US-based company bought the Australian-based UGG brand.
4. UGG Express
UGG express is an Australia-owned UGG brand based in Sydney, Australia. The company has manufactured Uggs for over three decades now.
This UGG brand specializes in various Ugg apparel of different styles and designs.
For instance, the UGG brand manufactures traditional Ugg slippers and boots, Ugg loafers and mocassins, as well as trendy sheepskin flats, heels, and boots.
Besides Ugg footwear, the UGG Express brand also specializes in making leather bags, home decors, and clothing that suit the whole family unit, from kids to men.
Like other Australian-based UGG brands, UGG Express sources sheepskin leather and manufactures Ugg footwear and apparel in Australia.
UGG Express has shoe factories and warehouses in Sydney and Melbourne, where it manufactures its sheepskin shoes and ships them worldwide.
5. Aussie UGGs
Aussie UGGs is one of the oldest UGG brands globally since it started crafting its sheepskin boots in 1966.
According to the Aussie UGGs brand, their surf boot is the original Ugg boot design which other UGG brands have copied to become the renowned classic Ugg boot.
Like its brand name suggests, Aussie UGGs has developed a wide range of handmade Ugg boots and slippers in Australia.
Downunda Souvenirs handcraft Aussie Uggs’ footwear in its shoe factory in Junee, New South Wales, Australia.
In addition, the UGG brand sources its merino sheepskin from South West Slopes of New South Wales and Riverina, two of Australia’s largest sheep rearing and wool growing regions.
6. UGG Boots Australian Made
UGG Boots Australian Made brand has shoe factories in Melbourne, Australia, manufacturing its twin-faced sheepskin footwear.
This 100% Australian-owned and operated UGG brand specializes in manufacturing and selling sheepskin slippers, scuffs, and boots through its online store.
In retrospect, although the Deckers brand dominates the Uggs market worldwide, many Australian-based UGG brands sell genuine and high-quality sheepskin shoes.
Nevertheless, it’s also crucial to note that some Ugg brands sell low-quality footwear. Thus, always be on the lookout when selecting the company to purchase a pair of your boots from.